Any entrepreneur that are without a marketing budget do not have to throw in the towel yet. There are always ways and means to spread the word about your business as one very important guerrilla marketing tactic covered over here will show.
Often times it takes a little creativity and being around the places where your target market is most likely going to hang out. This would mean using every moment or opportunity to gain more followers whether it be at a sports event, nephew’s wedding or wherever, you have to keep making conversation and promote your business.
Guerrilla List Building and Marketing Tactics
Ten to one you already have a website. You will find that some form of SEO is present, you need to ensure that it is good SEO to guarantee a steady flow of traffic. The main idea is to direct visitors who will opt in to your list which in turn will allow you to make use of various marketing techniques to establish a good relationship going forward. How is this done?
Guerrillas know how easy it is to attract targeted visitors to your site which is something that I have come to master over the years. Providing value and giving something away for free is the first marketing tactic you can use. What is more, is does not have to cost you anything.
You can have your free offer in place which can be anything from a podcast to an eBook. Adding subscribers to your mailing list is the name of the guerrilla marketing game.
Having a Guerrilla Marketing Plan
Besides, who goes to war without having a plan in place? You need to strategize and plan you every move when involved with guerrilla marketing. Write your plan down and do not just have it all in your mind. Consider what a famous Chinese sage called Confucius once said – “The faintest ink is stronger than the clearest memory” We should all take a page out of his book.
In order to be successful with your list building efforts, you need do your marketing well enough which is why you have to have a guerrilla marketing plan. There are seven indicators to show you that your marketing efforts might not be good enough. Here they are:
- Your target market is driven by price.
- Prospects cannot see the difference between what you are offering and your competitors
- You are using out of date sales gimmicks
- Your plan for delivering your marketing message is not unified
- Almost all of the sales leads are only coming from your sales people
- Customers are not aware of all the services you offer
- You do not have a customer base
To be successful, you have to spread the word about your products or services. What is really nice is that it does not have to cost an arm and a leg as various types of guerrilla marketing tactics are available to you.